ABOUT
WARNING: YOU'RE GONNA SEE ME REFERENCING CHRIS EVANS, RDJ, & CHRIS HEMSWORTH...I HOPE YOU’RE COOL WITH THAT.
Now, let’s get down to business. Ever feel like you have a lot to say, but no idea how to say it?
Well, you’re not alone.
I’m on a mission to empower you to stand out, sell well, and serve more people with your words...because if you can’t clearly communicate what you’re about, how will anyone truly understand the value you can bring to the table?
I know there’s a lot of noise out there about how to market your business and attract dream clients.
My goal is to help you quiet the noise.
Whether the noise comes in the form of education from experts, tactics that don’t seem to fit with you and your business or you simply not knowing where to start, quieting the noise means you’ll actually be able to dig deep into your true passion and focus on the people you're meant to serve.
It’s only when we start with your calling that we can find the details that truly matter to both you and your dream clients.
real talk:
YOUR COPY’S JOB IS NOT TO CONVINCE, BUT TO INSPIRE ACTION.
hi, there!
cynthia here!
With a background in criminology and human psychology, I’m a gal who’s obsessed with learning about human behaviours and ethical persuasion.
When people ask “How can I use words to persuade people?”, what they are really asking is, “How do I create influence with my unique experience and point of view?”
All of us are trying to make a better impact in people’s lives in some way. But the goal is never about turning a no into a yes (in fact, the more noes you get, the more yeses you’ll get -- from the right clients). It’s about tapping into a pre-existing yes and matching YOUR unique solution to it.
simply put...
the primary job of your copy is
to position what you sell as the solution that will give them what they already want.
But maybe your entrepreneurial journey looks like one of these scenarios:
- Trying so hard to prove to people that your stuff is “worth” the big price tags
- Hearing crickets no matter how much free content you give
- Not knowing how to sell your products/services while sounding authentic
After serving countless purpose-driven brands,
i can confidently tell you that:
Words have the power to fast-track your credibility even if you feel like no one is paying attention.
Strategic words can help you stand out in your industry without sounding like everyone else.
Writing copy doesn’t have to be your biggest time-suck. It can be fun!
What you can expect
(If only we were as cool as the Avengers...)
Cap’s determination. We thrive with the servant-heart mentality. Whether you’re our client or you’re looking for free, helpful resources, we’re here to help!
Tony Stark’s class. Who needs to “fake it til you make it” when you’re totally confident with your work? We’ll get you to that level of confidence and brilliance in your messaging--without sounding arrogant of course!
Thor’s humour. We’re strategic and we know what we’re capable of, but we also don’t take ourselves very seriously. Writing copy shouldn’t feel like a chore. If we sprinkle some fun and humour into each project, you bet we’ll make it happen!
2019
The year I had my first copywriting client
38
Clients message refined
4
Average number of new inquiries on website copy launch day
My clients' product launch week profits in 2020
177k
i believe that
Still wondering if it’s the right time to level up your word game?
you were created on purpose, with a purpose. Your talents, values and story are meant to be shared with the world.
When you’re ready to make a major positive impact, I encourage you to reach out to see how we can work together. A stand-out message isn’t about a perfectly crafted mission statement or a polished elevator pitch. It’s about communicating the value of your offers that allows your audience to feel safe and secure as they work with you.
Let’s get to work and start pursuing your powerful purpose.
