November 12, 2019
My blogging process has evolved over the years. I remember publishing my very first blog post when I was in junior high school. I literally treated my blog as an online diary that everyone had access to. I barely needed to do any content planning or scheduling because my so-called “process” had just two steps: (1) writing, and (2) pressing “publish.” Done.
Fast forward to 2019 (2 months until 2020!). My process for blogging has become so much more intentional and strategic. In fact, blogging has become an essential part of my business.
Creating an influential blog and writing content for a specific group of people does not come with a snap of a finger. A small, simple idea can turn into hours of planning, writing, editing, scheduling, and promoting. Today I’d like to give you a peek into my blogging process with the hope that you might be able to take away some helpful tips for making creating blog content less daunting and more enjoyable.
If you are one of those people who has a two-step blogging process like I did in junior high (write and then publish), I want to challenge you to sit down and create a content plan of some sort. Trust me, this step is crucial for building high-quality content that consistently aligns with your goals and values.
Some people might forgo creating content plans because they think that it will take up more time than actually writing a post. While that could be true, depending on how ambitious you are (I’ve heard of people planning their content using a yearly time frame), it is possible to create a solid 90-day content strategy in just 90 minutes. (Snag my tutorial on this for free!)
There are various ways to create a content plan. As you can see in the picture below, I use Asana to house all my blog ideas. I have developed a habit of keeping a brainstorming list so that if a new idea pops up randomly, I can easily remember it in the future. This also means that I never run out of blog post ideas. Asana has different tools to help categorize content. Because I blog primarily about blogging, content systems, business tips, and my faith, I use Asana to organize my ideas into those categories.
Two weeks before the first of each month, I set aside an hour to plan all of my blog content for the upcoming month and outline every single blog post. I go into my “blog ideas” list, pick the topics I want to use, and add them into my content calendar on Asana.
Because I post twice a week, a typical month has 8 blog posts with set due dates. I use Asana to assign different tasks in my workflow related to each blog post to myself and to my copy editor.
After I’ve slotted blog posts into my content calendar, I outline each post directly in Asana. If you want to do this step another day, feel free to do so. I like to both set up my workflow and outline each blog post in the same sitting since I use Asana for both steps. SI find that this also helps me to organize my thoughts and prepare for having a good start.
Another thing I do at this point in the blogging process is craft catchy titles for my posts. This is when I play around with different words to make my titles as intriguing as possible.
I am a big fan of batch working. I batch everything. Not only does this improve productivity, but it also ensures better quality of work.
I usually spend one Saturday morning a month batching all my blog content. Since at this point I’ve already outlined my posts in Asana, I can go right into writing knowing exactly what I need to cover. I don’t usually get all of my planned blog posts written in one sitting, but I typically get at least two done.
Once I’ve written my blog posts, I read them out loud to catch any grammatical errors or typos and then pass them over to my copy editor, Liz. It’s so helpful to have another set of eyes to catch things I may not have seen and to give feedback on how to make my posts flow better.
Don’t underestimate what graphics can do, especially if you are implementing a Pinterest strategy for your blog. I usually create two to three Pinterest graphics per blog post. I create all my graphics in one batch as well.
Even if I haven’t finished writing all of my planned posts, I can still create all the graphics I will need because all I need is the blog titles. Canva is my go-to for creating blog graphics. It’s very user-friendly and it offers many beautiful Pinterest templates to choose from if you are unsure where to start.
I schedule my posts to publish at 8:00 am PST every Tuesday and Thursday. For a while I was only posting new content every Tuesday, but I recently decided to also have new content published every Thursday. Having a consistent publishing time allows my audience to know when new posts will be available and helps build reader trust.
Okay, your post is live. Now what? Share it. Share your fresh content on social media within the first 24 hours of publishing and reshare it again the day after and then again a week later. Start small if you are new to this. Full disclosure: I don’t do this perfectly! I rely on Pinterest the most when it comes to sharing my content because it kind of takes the pressure off of competing with others on platforms such as Instagram.
Regardless of which platform you use, try to share your posts as much as you can.
So there you have it! That’s my blogging process in a nutshell. I hope this is helpful and gives you some tips on streamlining your own blogging process.