Spend any time in the creative industry, and you will likely hear someone bring up the topic of blogging (I’m definitely one of those peeps!). I fell in love with blogging back in junior high when my parents got me my first computer. Blogging was kind of a thing back in the day (and definitely still is)!
Of course, my current blog looks much different compared to the one I had years ago when I primarily wrote about my school life and some cliche stuff that my teenage self went through. I didn’t know what I was doing, okay?
As I started to take blogging seriously and really learn the art and the science behind it, my business grew tremendously. Blogging is not an easy task by any means. Just like anything in life, it takes discipline, trial and error, and a lot of learning and research to create something that gets results.
To help you succeed and get the most out of your blog, I’ve compiled a list of 7 blogging mistakes that can hinder the growth of your blog.
You have some juicy content that you believe will change someone’s life. But wait–no one is clicking on your blog post to check it out. I know, it’s so frustrating! When someone searches for something on Google or on any social media platform, they’ll end up with , a million search results. What is going to make them click on your post is a strong and well-crafted blog title.
People are busy and want to be able to consume information quickly! Your blog headings should reflect both the main topic you are going to cover in your post AND the main takeaway people can expect.
Top 7 blogging mistakes to avoid reflects both. The main topic of this post is blogging and the takeaway is that it details things people can avoid to improve in a specific area.
Consistency is key to everything. Make sure your audience knows when to expect new content. Now, I’m not telling you to blog five days a week. Heck, you don’t even need to blog weekly. Find a blogging schedule that will realistically work for you and stick to it.
A lot of people ask when the best time to post is. My answer is always this: the best time to post is when you are available. When you first start blogging, I wouldn’t recommend spending too much time looking at statistics and getting into the technicalities of blog marketing. Just pick a day and start writing. As blogging slowly becomes a habit and you become more consistent with publishing content, you will get to know more about your audience. Then you can be more strategic with things such as timing.
I talk about this a lot and only because it is so important. It’s almost impossible to grow an audience if you don’t give something away first. Be generous with your knowledge. I think the fear of giving away things for free is what holds people back from creating high-quality content. Share your expertise with your audience. Give them the information they are asking for.
This is a big no-no. Not only will you not grow your blog this way, but you might actually lose your audience. People crave real connections and relationships. Whether it is meeting someone in person or having a virtual discussion online, we want to be known and connected. Demonstrate your desire for connecting with people and caring for each individual by having great content that can position you as a trusted friend, rather than a random person on the Internet who is just trying to take everyone’s money.
A couple of days ago I was browsing Pinterest and found a PDF worksheet I was interested in downloading, so I entered in my email address to sign up and headed to my inbox to get the free download. But there was nothing. I waited a few minutes and refreshed my email…but still nothing. I never did get the worksheet. Am I going to go back to that website? Nope. Am I still somewhat interested in what that company does? Nope.
This experience actually got me thinking – shoot…I gotta pay more attention to my own blog maintenance. If you have old opt-ins that you no longer offer, make sure to remove them. Also, if you are going to ask people to give their email addresses in exchange for something, make sure it works. Always test it yourself first so that you won’t lose a potential client.
Chances are someone has already done what you are trying to accomplish, but that doesn’t mean that you can’t still be original. It can be tempting to just follow someone else’s path because it seems to be the way to success. While learning from others is beneficial, building your own voice is a whole different story. It takes courage and persistence, but it is worth it. Showing your originality will allow people to get to know you as a person. Don’t be afraid to show some personality on your blog — you might just find your new bestie!
Real connections are made after you hit publish. Put yourself out there and connect with your audience AND other people in your industry. Trust me, this is going to help you expand your reach.
So there you have it. Is there anything on this list that you haven’t considered before? What are some of the blogging mistakes you’ve made in the past?