I doubt I’m alone in saying that one of the most challenging parts of running a business is nailing down your ideal client profile, right?! As entrepreneurs, it’s so easy to fill our days with the “fun and exciting” stuff like marketing planning, setting goals, and doing the work we’re called to do, and we often skip the important step of understanding who our ideal client is.
Friend, are you really speaking directly to your dream client? Do you have a good grasp of who they are?
Identifying who your ideal client is only the tip of the iceberg when it comes to brand messaging. I could do an entire blog post that dives deeper into explaining what brand messaging is, but today I’d like to give you a few ways to shift your mindset in a way that will help you clear some roadblocks you may encounter when trying to nail down an ideal client profile. This will help you finally gain more confidence and clarity in terms of how you should be marketing your business across all platforms.
Your ideal client doesn’t have to be your bestie
When I first started my business, I let myself believe that my clients and I had to become super tight and that we would talk every single day and send each other funny pictures we find online.
This hit me even more when I saw how other people posted online about how tight they are with their clients, and I thought something was wrong with me if I didn’t experience the same.
It wasn’t until I watched one of Jasmine Star’s videos that I understood that my ideal client doesn’t necessarily have to be my best friend.
This is one of the best pieces of advice that I’ve received because it has freed me from trying to fit my ideal client into a box. Just because we don’t go to the spa together, doesn’t mean that I’m not serving my clients well or building relationships with them.
When we run a business, our job is to add value to people’s lives, and this looks different from person to person and business to business.
Age matters
I know it can be tempting to set a big target age range for your clients – it means that you can introduce your offers to more people, right?
Not necessarily.
The life of a 20-year-old college student is an entirely different experience than that of a 30-year-old stay at home mom. Even if we narrow down the range to 20-25, people who fall into this specific group are going to have different struggles and view life very differently.
Don’t be afraid to set a tight age range for your ideal client! Your products/services need to be relevant to your ideal client’s life stage and to what they are currently struggling with. You want them to NEED what you have to offer.
Your ideal client changes season to season
My ideal client now in this present moment is very different from who she was last year. As your business evolves, your ideal client will too. As you’re building an audience and using content marketing strategies to grow your business, it’s important to stay consistent with your brand messaging and how you’re speaking to your target market. However, it is helpful to do an audit of your ideal client profile every few months to ensure that it’s still relevant to your business model and vision and that it aligns with your values.
I know it can be intimidating to do this exercise regularly, but without having a crystal clear picture of who you’re speaking to, you’re just throwing spaghetti at a wall and hoping it will stick.
So, are you feeling a liiiitle bit more confident in finding and speaking to your ideal client? Be sure to tag @cynthiadiwar or DM me on Insta if you try any of these mindset shifts. I’d love to see your progress and cheer you on!
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