Whether you’re running a copywriting business full time or you just started tipping your toes in the online business world, I know it can feel like there are a million roadblocks in front of you. Especially when you’re first starting out, you probably wonder: “how do I land that first (or second, or third) client?
Today, I’m sharing 3 unexpected ways to help you get clients consistently without sacrificing yourself and your time in the process.
Business is built on relationships. It doesn’t matter how pretty your website is or how talented you are, if you’re not developing genuine relationships with people and having actual conversations with them (both potential clients AND peers), it’s likely that your business is not going to be as profitable as you’d like it to be.
One of my main sources of inquiry is through referrals from other service providers like online business managers, website designers, and virtual assistants. While they are not my target market and the type of clients I usually work with, most of THEIR clients are the people I want to serve.
Building relationships with other small business owners can help you…
So, hop on Instagram and connect with a few service providers. You’ll be surprised how fast your business can grow when you invest in developing connections with others.
If you find yourself not booking clients, chances are you need to work on your messaging so that it paints a clear picture of what results and benefits you provide for your clients when they work with you. Don’t just send them a one-page pricing sheet. Tell them the why, what, and how before even mentioning the prices.
This is super important because as a copywriter, your clients aren’t just looking at a purchase-based decision, they’re looking at a relationship-based decision – who do they want to work with? Whose products will serve them best in their current situation? And who is the most qualified to help solve their problem?
I highly recommend creating a services guide so that you can fully describe the value you can bring to the table and build connections with the right people. Your services guide should include the following components:
People often underestimate the power of an ask.
Now, I am not telling you to message people “omg I’m your girl!” or “I saw you watched my stories, I’m sure you’ll be a great fit!.” That is just straight up weird and slimy.
Be genuinely interested in the obstacles people are facing and the objectives they have. Get to know them INDIVIDUALLY and ask for permission to share what you think will truly benefit them.
If you’re going out of your way to provide high-value content for your audience that relates to what you offer, it goes without saying that people are going to be interested in paying for your services.
Whether you’re just casually chatting with your potential clients in DMs or responding to an inquiry, you want to keep your response simple and short. Maybe you’re trying to get them to schedule a call with you. Or maybe you’re trying to follow up with them after you sent them a proposal a few days ago. Whatever that is, you want to keep your ask short and only have ONE ask in each response.
I’m so excited to see how these tips are going to help you get clients consistently without running yourself to the ground! Don’t forget to download the FREE CHECKLIST: How to Get Your First Copywriting in 30 Days! As always, leave a comment below if you have any questions or topics you’d want me to cover in the near future!