3 things you need to know when starting a copywriting business

I see you friend! You’re tired of freelancing and going to your soul-sucking 9-5 corporate job every day. You have big dreams, talents, and goals to start a copywriting business and go full time! You read blog posts and download all the freebies you’d possibly find on the Internet, but you know things could be better, easier. You’re dreaming of exponential growth and impact through the work that you do. You want to pursue your dreams with boldness without losing yourself and your life in the process.

That is where I come in my friend. Today, I’m sharing 3 quick tips to help you start your copywriting business.


3 things you need to know when starting a copywriting business


1. Start with your why


As cliche as it may sound, it’s super important to identify your why for the sake of building a solid foundation for your business. Your why and mission statements often get mistaken for each other. Your mission statement describes what you do and the transformations your products or services can deliver. Your why involves much more than that; it gives you reasons for the mission you want to accomplish. By identifying what your why is, you will gain more clarity and direction to build a business you truly believe in.


So, ask yourself “why do you want to become a copywriter?” “Why does it matter to you?” “What gets you out of bed?”


2. Start with 1-3 packages

One of the biggest mistakes I see new copywriters make is that they offer too many services. Offering too many services can create confusion within your business. When you’re first starting out, I recommend creating 3 packages that you absolutely feel confident in. Your offerings should be aligned with your core values, vision, and mission. You should also have a seamless process in place for each service so that you know exactly what you need to do in order to deliver tangible results for your clients.

Download my FREE 4-Step Checklist to Getting Your First Copywriting Client in 30 Days! 

3. Say goodbye to hourly rates. Period. 

If there’s one thing I want you to take away from this blog post, it’s this: stop charging hourly rates. When you work with your clients on an hourly basis, not only you’re basically trading time for money, but this pricing structure also makes it difficult for you to have predictable income. 

Think about this: the more you do something, the more efficient and experience you get, right? And the faster you become, the fewer hours you can charge for your services. However, the value you provide is actually MORE because of your experience.


When I finally decided to make the switch from hourly to monthly retainer packages, my business took off!


My packages differentiate me from my competitors and attract the type of client who is looking for what I have to offer. My packages help my ideal clients decide which one is the best fit for them based on their goals and the level of support they’re looking for. I’m able to clearly communicate who I am and what I do while remaining a seamless process and client experience.


Friend, I’m hopeful that these tips give you some new insight as you start building your own business. 


If you’re ready to upgrade your status from a freelancer/ghostwriter/side-hustler to the CEO of your copywriting biz! I’d like to invite you to join The Copywriter Lab.


This program is designed SPECIFICALLY for aspiring copywriters! I will give you strategies, templates, accountability, and the resources you need to build a profitable business in a manageable, sustainable way.


You have everything you need to take that next best step. You’re just missing the strategy, direction, and clarity to get your business out in front of your ideal clients.

My story started in the exact same place and I’m here to tell you: IT IS POSSIBLE. And you’re capable and worthy of more!


Inside the program – you’re going to get ALL of the secrets that I’ve used as a copywriter to grow my side-hustle to a legit business hitting $10k monthly income goal!


I’d love to see you on the inside. If you have any questions, please feel free to reach out at hello@cynthiaidiwar.com or shoot me a DM @cynthiadiwar

3 things you need to know when starting a copywriting business

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