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The money is in the list.  You’ve probably heard this saying more than once. I didn’t understand the importance of building an email list and nurturing my leads when I first started my business. Setting up a newsletter sign-up form on my website was all I did to “build” my list.  For the last year […]

Business Tips

The best email marketing platform I’ve ever used

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Spend any time in the creative industry, and you will likely hear someone bring up the topic of blogging (I’m definitely one of those peeps!). I fell in love with blogging back in junior high when my parents got me my first computer. Blogging was kind of a thing back in the day (and definitely […]

Blogging

Top 7 blogging mistakes to avoid 

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As you can probably tell by the title, today I’m going to talk about content strategies and some of the prep work you should do before you begin mapping things out. I don’t know about you, but I love a good content strategy. The thought of having a good content strategy motivates me to move […]

Content Strategy

Do these steps BEFORE creating your 2020 content strategy + free download

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My blogging process has evolved over the years. I remember publishing my very first blog post when I was in junior high school. I literally treated my blog as an online diary that everyone had access to. I barely needed to do any content planning or scheduling because my so-called “process” had just two steps:  […]

Blogging

An inside look at my blogging process

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Many of you, including myself, are running a one-woman business. Because of this, the Internet comes in handy when we need to learn new skills and strategies, but here’s the thing: it can get noisy. As a result, small business owners tend to do things simply because literally everyone else is.   Content marketing is […]

Content Strategy

All things content marketing (and why you should care for the sake of growing your business)

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How can I make more people read my blog?   Short answer: high-quality content   In my last post, I shared seven reasons why I blog and how my blog has become a crucial element for growing my business and booking great clients. This blog post will show you nine proven ways to make your […]

Blogging

9 tips for creating stronger blog content

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Blogging has become an essential part of my business, and it’s one of my most favourite tasks. In fact, I don’t actually consider it to be a work task because I enjoy the process of it so much. As someone who is not a big fan of social media, my blog is where I focus […]

Blogging

7 reasons why I blog (spoiler alert: blogging is not dead)

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You should all know by now that I am a huge fan of working smarter instead of harder. I’m sure you are too!!! However, not everyone knows how to achieve that.  While outsourcing is one of the most obvious solutions if you want more freedom and balance in your life, it can be costly–and I […]

Business Tips

5 must-have tools I use for my business

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  Welcome back to the Freedom 101 series! Today we are going to talk about one of the things most people struggle with: email management.   According to Harvard Business Review, an average professional spends 28% of workday reading and answering emails. That is equivalent to 2.6 hours per day!! Whaaattt???!!   When we own a […]

Business Tips

My Number One Time Saving Hack

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I remember when I was dying to work from home. When I still had my full-time corporate job, I regularly said to myself that I  would do anything and everything to be able to work from my couch, in my PJs, with Gilmore Girls playing in the background. (Insert PRAISE HANDS right here!!) My first […]

Business Tips, Lifestyle

7 SIMPLE WAYS TO ACHIEVE A BALANCED WORK LIFE

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