This is my happy place where I share my best advice, behind the scenes, and real talk on all things business, copywriting, and marketing strategies.

Do you secretly wish your potential clients would check out your social media channels instead of your website? Are you a liiiitle embarrassed with your website copy and know it doesn’t convert but really have no idea where to start?!  Yup, don’t worry; you’re not alone; we have all been there!  In today’s blog, you […]

There is nothing worse than spending HOURS on the million things you need to do to get your launch ready, only to hear one thing — crickets.   A few months ago, I had a discovery call with a mindset/business coach asking for copywriting help. She told me about her last launch and how exhausting […]

Do you feel like your copy just isn’t working for you? Go back to your messaging.    But first… what is a brand message? Brand messages and mission statements often get mistaken for each other. Your mission statement describes what you do and the transformations your products or services can deliver. Your brand message involves […]

I see you friend! You’re tired of freelancing and going to your soul-sucking 9-5 corporate job every day. You have big dreams, talents, and goals to start a copywriting business and go full time! You read blog posts and download all the freebies you’d possibly find on the Internet, but you know things could be […]

Whether you’re running a copywriting business full time or you just started tipping your toes in the online business world, I know it can feel like there are a million roadblocks in front of you. Especially when you’re first starting out, you probably wonder: “how do I land that first (or second, or third) client? […]

I’ve experienced it. You probably have too.   That moment when you publish a killer blog or Instagram post and anxiously wait for your first comment to pop up so that you can actually engage with your audience, but you only hear one thing…crickets.    As much as I wish people would be social on […]

Where are the Avengers when we need them the most? Seriously, the past couple of weeks have felt unreal. There is so much uncertainty and so much that is unknown. I’ve seen friends with kids struggling to adapt to their new “working from home” status and clients dealing with cancellations and rescheduled events. It is […]

Information overload is a real thing! If you’re an online business owner, you know what I’m talking about — all you want is to check out Instagram for FUN and look at Jimmy Fallon’s hilarious posts (they are THE BEST!!), but all you can see on your feed is people teaching you the how-tos: how […]

I doubt I’m alone in saying that one of the most challenging parts of running a  business is nailing down your ideal client profile, right?! As entrepreneurs, it’s so easy to fill our days with the “fun and exciting” stuff like marketing planning, setting goals, and doing the work we’re called to do, and we […]

Investing in your business is a scary topic for a lot of business owners, including myself. The idea of spending money without any promise of getting anything in return can feel a little risky, especially when you’re in the beginning stage of building your business where you haven’t seen a lot of results yet and […]