December is just around the corner, which means that it is time for me to prepare to step away from my business to enjoy the holidays by slowing down and being with my family. Honestly, the thought of stepping away from my business, even just for a couple of weeks, kind of scares me. Running […]

When it comes to writing copy, is your goal just to entertain and/or educate? Yes, these are two essential aspects, but you also need to make sure your copy does one other thing –> CONVERT!  Conversion copy (aka the words on your website and sales pages) isn’t the same as other types of writing. I […]

Yay, you’re ready to hire help! How amazing does that feel? I really think that copywriting is one of those things that most business owners never really signed up for but still need to be good at it. Why? Because you need words to sell. While outsourcing your copywriting to a professional copywriter can save […]

Do you secretly wish your potential clients would check out your social media channels instead of your website? Are you a liiiittle embarrassed with your website copy and know that it doesn’t convert, but really have no idea where to start?  Don’t worry, you’re not alone – we have all been there!  In today’s blog, […]

There is nothing worse than spending HOURS on the million things you need to do to get your launch ready, only to hear one thing — crickets.   A few months ago, I had a discovery call with a mindset/business coach asking for copywriting help. She told me about her last launch and how exhausting […]

Do you feel like your copy just isn’t working for you? Go back to your messaging.    But first… what is a brand message? Brand messages and mission statements often get mistaken for each other. Your mission statement describes what you do and the transformations your products or services can deliver. Your brand message involves […]

I see you friend! You’re tired of freelancing and going to your soul-sucking 9-5 corporate job every day. You have big dreams, talents, and goals to start a copywriting business and go full time! You read blog posts and download all the freebies you’d possibly find on the Internet, but you know things could be […]

Whether you’re running a copywriting business full time or you just started tipping your toes in the online business world, I know it can feel like there are a million roadblocks in front of you. Especially when you’re first starting out, you probably wonder: “how do I land that first (or second, or third) client? […]

I’ve experienced it. You probably have too.   That moment when you publish a killer blog or Instagram post and anxiously wait for your first comment to pop up so that you can actually engage with your audience, but you only hear one thing…crickets.    As much as I wish people would be social on […]

Where are the Avengers when we need them the most? Seriously, the past couple of weeks have felt unreal. There is so much uncertainty and so much that is unknown. I’ve seen friends with kids struggling to adapt to their new “working from home” status and clients dealing with cancellations and rescheduled events. It is […]