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Where are the Avengers when we need them the most? Seriously, the past couple of weeks have felt unreal. There is so much uncertainty and so much that is unknown. I’ve seen friends with kids struggling to adapt to their new “working from home” status and clients dealing with cancellations and rescheduled events. It is […]

(SWIPE COPY INSIDE) 3 tips for selling your products and services during a crisis

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The real reason why you get stuck marketing your business

Information overload is a real thing! If you’re an online business owner, you know what I’m talking about — all you want is to check out Instagram for FUN and look at Jimmy Fallon’s hilarious posts (they are THE BEST!!), but all you can see on your feed is people teaching you the how-tos: how […]

The real reason why you get stuck marketing your business

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I doubt I’m alone in saying that one of the most challenging parts of running a  business is nailing down your ideal client profile, right?! As entrepreneurs, it’s so easy to fill our days with the “fun and exciting” stuff like marketing planning, setting goals, and doing the work we’re called to do, and we […]

3 mindset shifts to help nail down your ideal client profile

Business Tips

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Investing in your business is a scary topic for a lot of business owners, including myself. The idea of spending money without any promise of getting anything in return can feel a little risky, especially when you’re in the beginning stage of building your business where you haven’t seen a lot of results yet and […]

Top three investments I made in the first year of business

Business Tips

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How to create content effectively without it taking over your life

Working smarter, not harder is not a crazy idea that is impossible to achieve. With thorough research, planning, and intention, you can create juicy content that people will want without the content creation process taking over your life. Depending on what stage you are at, outsourcing or delegation is a fantastic way to help you […]

How to create content effectively without it taking over your life

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The money is in the list.  You’ve probably heard this saying more than once. I didn’t understand the importance of building an email list and nurturing my leads when I first started my business. Setting up a newsletter sign-up form on my website was all I did to “build” my list.  For the last year […]

The best email marketing platform I’ve ever used

Business Tips

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Spend any time in the creative industry, and you will likely hear someone bring up the topic of blogging (I’m definitely one of those peeps!). I fell in love with blogging back in junior high when my parents got me my first computer. Blogging was kind of a thing back in the day (and definitely […]

Top 7 blogging mistakes to avoid 

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As you can probably tell by the title, today I’m going to talk about content strategies and some of the prep work you should do before you begin mapping things out. I don’t know about you, but I love a good content strategy. The thought of having a good content strategy motivates me to move […]

Do these steps BEFORE creating your 2020 content strategy + free download

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My blogging process has evolved over the years. I remember publishing my very first blog post when I was in junior high school. I literally treated my blog as an online diary that everyone had access to. I barely needed to do any content planning or scheduling because my so-called “process” had just two steps:  […]

An inside look at my blogging process

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Many of you, including myself, are running a one-woman business. Because of this, the Internet comes in handy when we need to learn new skills and strategies, but here’s the thing: it can get noisy. As a result, small business owners tend to do things simply because literally everyone else is. Content marketing is often […]

All things content marketing (and why you should care for the sake of growing your business)

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